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Fusing indigenous embroideries, vibrant colors and traditional printing techniques with a modern sensibility, allowing individuals to express their personality and be playful with their style. Wardha Saleem's philosophy is to accentuate the true essence of contemporary Pakistani women. Launched in 2010, the brand has shown successful Runway collections locally and internationally. The brand also showcased exclusive collection at the prestigious Maison Moulin de I'Est in Paris, the Alchemy Fashion Festival in London as well as at the Fashion Scout - London Fashion Week. The brand has also been nominated twice the prestigious Lux Style Awards in the Best Lawn and Best Pret categories.
The brand recently opened it's first flagship store in Karachi and is further available at selected multi-label stores nation-wide as well as internationally. The brand offers Pret, Luxury-pret, Formals and Bridals range.